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Ani Wolff
Services Provided: Brand Identity Strategy & Development
Ani Wolff is a New York City wedding planner and a New Jersey personal trainer & wellness coach.
Ani seeks to banish the toxic messaging around extreme weight loss that many customers experience leading up to their big wedding day. The unhealthy expectations and unnecessary stress illuminated a business opportunity: wellness and weddings are two areas where most people can benefit from a little extra support. Ani’s brand is about finding balance and staying organized, all while having fun along the way. She keeps her clients accountable with morning workouts, guestlist management, and everything in between.
Ani Wolff offers personal training and holistic health coaching as well as wedding planning and coordination services in the tri-state area.
A modular logo that works for every application - infusing the joys of weddings and wellness under Ani Wolff's parent brand.
Our Approach
Our goal was to create a modular icon with the ability to showcase Ani Wolff’s diverse offerings. The separate icons are distinct enough to represent each side of Ani’s business – rings for weddings and a leaf for wellness – yet related. Each exists in harmony under the same parent brand umbrella – the AW icon.
We proposed a badge shape to convey security and trust – important aspects when entrusting a service provider with your wellness or wedding planning journey. Thick and thin line work pairs suitably alongside the brand fonts: Ivy Mode Regular and Venti CF Bold and Regular. The result is subtly shapely – a natural nod to classical penmanship.
The palette of velvet emerald, pastel peach, light cream and golden sash is elegant yet approachable – the perfect marriage between the worlds of weddings and wellness.
Jeff understood what my company was looking for before I could even put it into words myself. I would absolutely recommend Asterix for every company, no matter the size or the design work required.
Services Provided: Brand Identity Strategy & Development