Kinetic Brands

Services Provided: Logo Design, Brand Identity Development

Kinetic Brands is a beauty incubator that partners with out-of-the-box thinkers to bring unconventional visions to life. They’re industry leaders in developing cutting-edge products that deliver in both quality and innovation.

Kinetic Brands provides their clients with full-stack infrastructure which includes research & development, supply chain management, creative, marketing and fulfilment. They specialize in speed, quickly bringing ideas to life and producing high-quality, first-to-market products that break through the noise. Their American manufacturing facility is all about experimentation, optimal quality control and pushing the boundaries.

A dynamic logo commands attention and sets Kinetic Brands apart from other beauty incubators.

Our Approach

Kinetic Brands is all about developing unique products with assertive personalities and bold aesthetics. To help them walk the talk, we proposed a kinetic – literally – logo. The rotating nailpolish-lid wordmark was the result – a nod to the company’s roots developing the decorative lacquer. A secondary flat wordmark and letter K icon give Kinetic Brands versatility to display their brand’s presence in a variety of applications. 

Electric Violet is a fun, future-forward colour that demands attention. It lives alongside a monochromatic palette that includes charcoal, smoke and white. This contrast allows Kinetic Brands to straddle the divide between producing popular brands and being an operational powerhouse.

 

Unconventional brands for unconventional people.

Services Provided: Logo Design, Brand Identity Development